Feel vibrant. Enjoy your color longer when you cleanse with plant-based care that helps protect color by preventing fading. Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't, resist fading. Aveda's own pure-fume aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.
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